Dealing with Media/External Stakeholders Storyboard

This training guide summary sheet is a 2-sided document with a storyboard on one side and an application template or other supplemental resource on the reverse.

Learning Outcomes

• Identify the four stages of Dealing with the media (Prepare, Organise, Act and Review).
• Recognise stakeholder interest and influence on the organisation in all of its different forms.
• Learn some skills and behaviours that might assist in developing your strategy and tactics to deal with the media and other stakeholder groups successfully.

Storyboard Headings

• Determining your current situation
• Developing a communication strategy
• Developing your stakeholder knowledge
• Creating an influence action plan
• Nurturing organisational speaking skills
• Nurturing organisational writing skills
• Setting a positive scene when you communicate
• Delivering key messages slowly and carefully
• Understanding the micro situation
• Understanding the macro situation
• Public communication-the pro-active steps
   

Downloadable:
This product is a downloadable PDF. By purchasing this product, you are entitled to print one copy for your use. Photocopying and distributing the storyboard to others is a violation of the copyright. If you wish to make additional copies of this storyboard for use in a classroom or other group setting, you may purchase a reprint licence from this webstore.

Details:
Author(s): Jon Warner
ISBN: 978-1-84892-016-3
Availability: Downloadable
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