Sales & Marketing Series: Developing a Marketing Plan Storyboard

This training guide summary sheet is a 2-sided document with a storyboard on one side and an application template or other supplemental resource on the reverse.

Learning Outcomes 

• To understand the different components that comprise a full marketing plan.
• To demonstrate how each component of a good plan comes together to create a result.
• To show how a marketing plan can be a ‘blue-print’ for sales success

Storyboard Headings 

• Analysing our market position.
• Analysing our customers.
• Analysing our organisation.
• Analysing our current strategies.
• Planning the communication.
• Planning the right price.
• Preparing the line organisation.
• Planning the distribution strategy.
• Rolling out the marketing plan.
• Implementing standards and protocols.
• Establishing monitoring and review mechanisms.

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